I wrote recently about how my quest to purchase a really awesome hand cream found me lusting after all the beautiful products which Aesop creates. Well I haven’t quite got around to purchasing any hand cream yet, as my need for gloriously soft, hydrated hands was suddenly overtaken by a body moisturiser crisis. The last of my cocoa butter body cream had finally disappeared, and I really wasn’t interested in re-purchasing an exact replacement as I hadn’t found the product that effective. Which quickly brought me back to the friendly Aesop counter.
The last time I was there I sampled their ‘Rejuvenate Aromatique Body Balm’ which features the fragrance of vanilla, sandalwood and tangerine rind. Or perhaps you’d prefer the official product description (which is so much fancier!) – ‘Warm, woody vanilla tones offer an immediate lift, and are followed by a lingering base note of sandalwood that complements any perfume‘.
I almost purchased the smaller (120ml) tube of body balm because I have issues with pump packs (something to do with the frustration at trying to get the last of the product out of the bottle). After discussing my issues with the retail assistant I ended up going with the larger (500ml) pump pack, as it just makes more sense from an efficiency perspective. Following the instructions I was given, the balm is best applied to warm, damp skin and only needs to be gently massaged…and the result…divine! It leaves my skin beautifully smooth and subtlely fragrant.
As ever while I was making my purchase I was treated to a range of wonderful samples of other Aesop products. It’s so lovely to be spoilt, the only trouble I see is that I’ll be very tempted to make more purchases of their lovely goodies (a very minor problem in the big scheme of things).
I find it interesting that a few companies are putting a great deal of emphasis on their brand ‘philosophy’. Making a purchase is often more than just what the product can do for you, it’s about how that product is presented, what the brand represents, how it is marketed and where it is retailed. Aesop describes itself as offering ‘alternative beauty systems for skin, hair and body’, and all this with an intellectual bent. All of their products feature quotes from ‘interesting people’ such as William Blake, Pablo Picasso, Anouk Aimee, Mae West and Bertrand Russell. However perhaps best of all is that they advocate a ‘regular intake of good books‘. Now this is a brand that I could really support!